Information We Collect

There are three basic categories of information we collect:

• Information you choose to give us.

• Information we get when you use our services.

• Information we get from third parties.

Here’s a little more detail on each of these categories.

Information You Choose to Give Us

When you interact with our services, we collect the information that you choose to share with us. For example, most of our services require you to set up a basic account, so we need to collect a few important details about you, such as: a unique username you’d like to go by, a password, an email address, a phone number. To make it easier for others to find you, we may also ask you to provide us with some additional information that will be publicly visible on our services, such as profile pictures, a name, or other useful identifying information.

Of course, you’ll also provide us whatever information you send through our services, such as pictures and chats to your friends. Even though our app has many protections for users (such as notifying you when someone takes a screenshot or your ability to delete messages for both parties, keep in mind that the users you send any content to can always save that content or copy it outside the app. So, the same common sense that applies to the internet at large applies to U Up as well: Don’t send messages or share content that you wouldn’t want someone to save or share.

When you contact customer support or communicate with us in any other way, we’ll collect whatever information you volunteer.

Information We Get When You Use Our Services

When you use our services, we collect information about which of those services you’ve used and how you’ve used them. We might know, for instance, that you sent a few messages to friends at certain times of day. Here’s a fuller explanation of the types of information we collect when you use our services:

• Usage Information. We collect information about your activity through our services. For example, we may collect information about:

  • how you communicate with other users, such as their names, the time and date of your communications, the number of messages you exchange with your friends, which friends you exchange messages with the most, which messages you delete, and your interactions with messages (such as when you open a message or capture a screenshot).

• Device Information. We collect information from and about the devices you use. For example, we collect:

  • information about your hardware and software, such as the hardware model, operating system version, device memory, advertising identifiers, unique application identifiers, apps installed, unique device identifiers, browser type, language, battery level, and time zone;

  • information from device sensors, such as accelerometers, gyroscopes, compasses, microphones, and whether you have headphones connected; and

  • information about your wireless and mobile network connections, such as mobile phone number, service provider, and signal strength.

• Device Phonebook. Because U Up is all about communicating with friends, we may—with your permission—collect information from your device’s phonebook.

• Camera and Photos. Many of our services require us to collect images and other information from your device’s camera and photos. For example, you won’t be able to send pictures or upload photos from your camera roll unless we can access your camera or photos.

• Location Information. When you use our services we may collect information about your location. With your permission, we may also collect information about your precise location using methods that include GPS, wireless networks, cell towers, Wi-Fi access points, and other sensors, such as gyroscopes, accelerometers, and compasses.

• Information Collected by Cookies and Other Technologies. Like most online services and mobile applications, we may use cookies and other technologies, such as web beacons, web storage, and unique advertising identifiers, to collect information about your activity, browser, and device.

How We Use Information

What do we do with the information we collect? The short answer is: Provide you with an amazing set of products and services that we relentlessly improve. Here are the ways we do that:

• develop, operate, improve, deliver, maintain, and protect our products and services.

• send you communications, including by email. For example, we may use email to respond to support inquiries or to share information about our products and services that we think may interest you.

• monitor and analyze trends and usage.

• enhance the safety and security of our products and services.

• verify your identity and prevent fraud or other unauthorized or illegal activity.

• enforce our Terms of Service and other usage policies.

How We Share Information

We may share information about you in the following ways:

• With other users. We may share the following information with other users:

  • information about you, such as your username or name.

  • information about how you have interacted with our services, the names of users you are friends with, and other information that will help users understand your connections with others using our services.

  • any additional information you have directed us to share.

  • content you post or send. How widely your content is shared depends on your personal settings and your usage. For example, a message may be sent to just a single friend or a group via the Group Up feature.

• With all users, and the general public. We may share the following information with all users as well as with our business partners and the general public:

  • public information like your name, username, and profile pictures.

• With third parties. We may share your information with the following third parties:

  • With service providers. We may share information about you with service providers who perform services on our behalf.

  • With business partners. We may share information about you with business partners that provide services and functionality.

  • With third parties for legal reasons. We may share information about you if we reasonably believe that disclosing the information is needed to:

    • comply with any valid legal process, governmental request, or applicable law, rule, or regulation.

    • investigate, remedy, or enforce potential Terms of Service violations.

    • protect the rights, property, and safety of us, our users, or others.

    • detect and resolve any fraud or security concerns.

  • With third parties as part of a merger or acquisition. If U Up gets involved in a merger, asset sale, financing, liquidation or bankruptcy, or acquisition of all or some portion of our business to another company, we may share your information with that company before and after the transaction closes.

We may also share with third parties—such as advertisers—aggregated, non-personally identifiable, or de-identified information.

Analytics and Advertising Services

Provided by Others

We may let other companies use cookies, web beacons, and similar technologies on our services. These companies may collect information about how you use our services over time and combine it with similar information from other services and companies. This information may be used to, among other things, analyze and track data, determine the popularity of certain content, and better understand your online activity.

Additionally, some companies, may use information collected on our services to measure the performance of ads and deliver more relevant ads on behalf of us or other companies, including on third-party websites and apps.

Provided by Us

We may collect information about your activity on third-party services that use cookies and other technologies provided by us. We use this information to improve our advertising services, including measuring the performance of ads and showing you more relevant ads.

How Long We Keep Your Information

U Up exists to protect you and your privacy. On our end it means that messages will be automatically deleted by default from our servers each and every day and when you delete threads or specific messages and pictures. We do NOT keep any specific messages after they have been deleted from our servers.

We store other information for longer periods of time. For example:

• We store your basic account information—like your name, phone number, and email address—and list of friends until you ask us to delete them.

If you ever decide to stop using U Up, you can just delete your account.

Keep in mind that, while our systems are designed to carry out our deletion practices automatically, we cannot promise that deletion will occur within a specific timeframe. There may be legal requirements to store your data and we may need to suspend those deletion practices if we receive valid legal process asking us to preserve content or if we receive reports of abuse or other Terms of Service violations. Finally, we may also retain certain information in backup for a limited period of time or as required by law.

Control over Your Information

We want you to be in control of your information, so we provide you with the following tools.

• Revoking permissions. If you let us use your information, you can always change your mind and simply revoke your permission by changing the settings on your device if your device offers those options. Of course, if you do that, certain services may lose full functionality.

• Deletion. While we hope you’ll remain a lifelong user, if for some reason you ever want to delete your account you can do it in the app.

• Communicating with other users. It’s important to us that you stay in control over whom you communicate with. That’s why we’ve built a number of tools in settings that let you indicate, among other things, who you want to see your profile, and whether you’d like to block another user from contacting you again.

Your right to object

You have the right to object to our use of your information. With many types of data, we’ve provided you with the ability to simply delete it if you don’t want us processing it anymore. For other types of data, we’ve given you the ability to stop the use of your data by disabling the feature altogether. You can do these things in the app.

Children

Our services are not intended for—and we don’t direct them to—anyone under 13. And that’s why we do not knowingly collect personal information from anyone under 13.

Revisions to the Privacy Policy

We may change this Privacy Policy from time to time. But when we do, we’ll let you know one way or another. Sometimes, we’ll let you know by revising the date at the top of the Privacy Policy that’s available on our website and mobile application. Other times, we may provide you with additional notice (such as providing you with an in-app notification).